B2B & Travel Retail Marketer

For over 100 years, we have shared our passion through a wide variety of Belgian chocolates and pralines, available in over 1200 points of sale worldwide.

Our success stems from the combination of our values and the professionalism of our employees. They are the beating heart of Leonidas. Their passion, expertise, and commitment allow our chocolates to be enjoyed by millions of people.

In an international and constantly evolving environment, we are looking for a B2B & Travel Retail Marketeer to develop and activate our marketing strategy across professional channels and Travel Retail circuits.

Your mission? Transform customer and market needs into offers, activations, and experiences that directly contribute to business growth.

Your role

🚀 Develop the B2B & Travel Retail offering

You will be responsible for developing offers tailored to professional and Travel Retail markets:

• Lead the development of permanent and seasonal offers, from concept design to launch.
• Participate in product selection and packaging development.
• Coordinate various aspects related to quality, ingredients, and labeling.
• Collaborate with internal teams to build assortments that meet the specific needs of markets and customers.
• Analyze customer needs and the specificities of different channels to evolve the offering.

📈 Deploy the marketing & trade activation strategy

You are responsible for implementing B2B and Travel Retail marketing plans:

• Design and deploy trade promotions and activations adapted to different channels.
• Develop marketing campaigns specific to markets and distribution channels.
• Create tools to enable sales teams to strengthen their impact with customers and partners.

🌍 Adapt and execute in the field

Because each channel has its own constraints, you ensure that the offer and its activation are adapted to the realities on the ground:

• Take into account constraints related to logistics, pricing, regulations, and merchandising.
• Coordinate projects with international distributors, retailers, and partners.
• Ensure operational follow-up of activations and their proper execution.

✈️ Represent the brand internationally

You actively contribute to Leonidas' international visibility:

• Organize, coordinate, and participate in trade shows, international fairs, and B2B & Travel Retail events.
• Represent the brand to customers, distributors, and partners.
• Contribute to lead generation and the development of lasting business relationships.

Your profile

You are a marketing professional with a strong business acumen, capable of transforming strategy into concrete actions.

You have:

• A Master's degree in marketing, commerce, international business, or equivalent training.
• Initial experience in B2B marketing, trade marketing, or Travel Retail.
• Experience in product management, trade activations, or professional events is a real asset.
• Ability to analyze performance through sell-in, sell-out, ROI, and KPIs.
• A good understanding of the constraints related to international distribution channels.
• Excellent command of French and Dutch, both spoken and written.

What characterizes you:

• You have a strong business and results orientation.
• You are comfortable managing projects involving many stakeholders.
• You have excellent interpersonal and communication skills.
• You are proactive, autonomous, and capable of managing multiple priorities simultaneously.

Why this role?

This position offers you the opportunity to play a concrete and cross-functional role in the international development of the brand.

If you enjoy environments where strategy and execution go hand in hand, where every project can have a concrete business impact, and where you want to contribute to the international influence of an iconic Belgian brand, we would be delighted to meet you.

Ready to take on the challenge? Join Leonidas and help our brand travel beyond borders.