Digital Marketing Manager

Permanent contract


Partial remote

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Join our team as Digital Marketing Manager!

With more than 100 years of existence, we are the favourite praline of Belgians. The dedication of our employees is essential to our success. They embody our passion and help make our products accessible to everyone.

We value commitment, expertise and professionalism. Together, we create moments of happiness, one chocolate at a time!

Your mission

As Digital Marketing Manager, you will be responsible for managing all Leonidas digital projects from concept to completion. This ranges from setting up an appropriate digital strategy (in line with the overall brand strategy) to its full elaboration and follow-up. For this, you will work on a daily basis both with our digital agencies, as well as with internal partners, such as the Marketing and Sales team.

Based on your own experience with digital tools, networks and solutions, you will help take the Leonidas digital footprint to the next level, actively contributing to the further growth of the brand.

Your responsibilities

  • Together with the Marketing Managers and the Marketing Director, you determine the (local and international) marketing strategy for all Leonidas digital channels, e.g. our websites, our e-commerce platform, the brand's social media pages, etc. And this for all target groups: B2C, B2B and HR. In doing so, you weigh up the various internal needs and create the necessary focus.
  • As an expert in your discipline, you are the primary point of contact for all internal and external stakeholders in the field of digital marketing.
  • You are responsible for the implementation of the digital plan. You take care of part of it yourself, but also ensure that we always work with suitable external partners. You always deliver your projects with the necessary quality and within the set deadlines and budget.
  • Based on the objectives of the marketing strategy, you define appropriate KPIs, create tracking dashboards for all channels, and analyse, interpret and present the results. You ensure continuous adjustment and optimisation of the various tools.
  • You are well informed about the latest trends in digital marketing and where relevant, you ensure that our Leonidas tools are always up to date.
  • Personnel management: possibility of ad hoc personnel management (intern/digital marketer) and coordination of our partners in external agencies

Your profile

  • You have a higher or university degree or related.
  • You have at least 5 years of experience in digital marketing; an experience in an international environment is definitely helpful!
  • Mastery of tools such as Google Analytics, Facebook Manager, SEO/SEA, HTML, etc. has no secret for YOU.
  • You have experience in the management of (digital) agencies.
  • You have a good knowledge of budgeting and of creative tools such as Adobe Suite, CMS and DRUPAL, etc.
  • You speak French, Dutch and English.

Your status

  • Executive

Your benefits


Meal vouchers


Company car


Fixed costs


Group, disability and hospital insurance


Mobile phone with subscription




End-of-year bonus


Christmas package


Double holiday allowance


Conventional leave

How can you join us?

  • Interview with the HR Manager

  • Interview with your future Manager

  • Contract offer

  • Let's share a coffee and a chocolate together to celebrate your first day!

Your future workplace


We offer a permanent contract in a dynamic, family-run company! You can look forward to a competitive salary and a wide range of benefits.